Hummingbird Inspires

The latest Audi commercial, Hummingbird, is an inspirational spot promoting the A6 Avant. Created by BBH London and filmed by Oscar-nominated director Daniel Barber at Knucklehead London, the ad conceptually portrays the vehicle’s light-weight construction, agility and performance through the metaphor of a hummingbird. The 3D (done by Tom Bussell) and animation (done by The Mill) are amazing, right down to the naturalistic traffic cones.

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