“Print” On Demand Identities

Recently, while looking for brand identity inspiration on Lovely Stationery, I came across several unique identity designs that share a common theme. They use rubber stamps or, in one case, printed tape, to allow “on-demand” stationery creation using whatever paper is available. The Wild Olive identity uses a roll of printed red tape that can be applied to virtually anything. Playground Studio’s identity uses two rubber stamps to create stationery materials using widely available recycled color papers. The designer notes that this concept, with its create-as-needed approach, is very environmentally friendly. Adam Hill’s identity also uses rubber stamps to create business cards from whatever spare cardstock is available. I love how these identities preserve the imperfections of analog processes. Each piece is slightly different and feels hand-crafted.

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