Branding Googamooga : Dark Igloo inspired by Brooklyn Bodega Storefronts

Dark Igloo's Googamooga Admat

Digital Design alumnus Mark Miller and Dark Igloo co-founder Dave Franzese did such a great job recently with the branding for Bonnaroo 2012 that Superfly Events hired them back to brand the Great Googamooga Festival in Brooklyn, New York, taking place in Brooklyn’s Prospect Park, May 19 & 20, 2012.

Googamooga press conference set up

Mark says, “The graphics are inspired by Brooklyn Bodega Storefronts including neon signs, hand painted typography, and sick bold drop shadows.”

Pelican Sketch

“This sketch didn’t make it in as part of the package for Googamooga, but it’s such a great drawing, and it was still part of the branding process – I think it’s one of Dave’s best,” says Mark. We tend to agree!


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