Day 4 of the Summer Intensive started with Senior Instructor Myron Campbell introducing himself, showing some of his incredible work, and giving the students an overview of the full Digital Design Program, including some amazing examples of work by former students from the three main streams: Communication Design, Motion Design and Interactive Design. The Summer Intensive students have been focusing their efforts on Motion Design, but they were interested in a fuller picture of the program. Some stuck around afterwards for a more informal Q & A with Myron — and from the tenor of the discussion, it looks like we might be seeing more of them in the future. From the way they’ve been devloping their projects over the last intense 4 days, it’s clear that they’re as committed to learning the necessary tools and techniques as they are in having fun with them.
In the afternoon, Myron oriented students to the importance of Social Media as a tool for the Digital Designer. He focused on some key examples from the last few years (Remember the infamous Bugger King campaign, Whopper Sacrifice?) to prove the powerful potential of using these new mediums, which demand new communication and branding models for success. We also had guest blogger Miss604 (aka Rebecca Bollwitt) in attendance — we look forward to her take on the subject.
Senior Instructor Kyle Norby then took the baton, with Myron staying on to help the students further develop their Motion Design pieces. Here are some more stills from their work. Stay tuned for a look at some of the finished Motion pieces!