Digital Design Talks : Layered Experiences

Digital Design Talks: Layered Experience Poster

On Wednesday, November 14, 2012 at 4:30 in the Main Theatre at 420 Homer, we present another edition of Digital Design Talks. This time the theme is Layered Experiences.

As Head of Department, Miles Nurse, says: “The demands of the entertainment brand universe is ever expanding, so by understanding how installations, interactive, social, and game systems work together, students will be able to provide consumers with experiences that offer greater value and context.”

Preview Shot from Surface Projection Mapping Piece

We are featuring two presentations: The first, is Surface by current Digital Design students Ryan Ali, Jorge Ivan Aguilar Tapia, David Calderon Navarro, Alejandro Davila Martinez and Guigo Moncada, with some great music by Logan Smith.

Inspired by the recent ISAM tour by Amon Tobin, the team have been working hard, with very valuable assistance from VFS AV Guru, Colin Gray, to produce their own creative expression of this new medium. If the tests are any indication, this is going to be a spectacular display. After the demonstration, the group will talk about their creative and collaborative process.

Surface team working in the booth

The Surface team has this to say about their project:

Surface is our interpretation of the creative process. Most people only get to see the final deliverable after the creative process is complete and, in essence, they only get to see the the exterior shell of what went into the project. In contrast, we’re attempting to show what goes on deeper beneath the surface, where the creative engine fires up. To us, this is a place where we battle creative “monsters”, where the left and right brain dance and creative blocks are overcome, resulting in layer upon layer of iterative designs, which get churned out until the end product emerges. We couldn’t think of a more fitting medium than Projection Mapping to tell this story.”

Creative Director of Vancouver Canucks Mark Raham at Appetizers in Aug 2012

The second presentation will be by Creative Director of the Vancouver Canucks, Mark Raham. Recently, Mark Raham mentored Digital Design grad, Daniel Daigle, with his final project NHL Challenge Live, which won an award from the department for Best Interactive Design

His bio on the Canuck site states: “As Creative Director at Canucks Sports & Entertainment, Mark Raham is responsible for the look and feel of the Canucks brand at all public touch points. He works closely with all customer-facing departments including brand and creative, web, broadcast and game presentation to develop and enhance the Canucks brand identity.”

“Raham rejoined the Canucks in 2009, after a five-year engagement at Electronic Arts (EA Games). Most recently, he was Art Director for EA’s multi-platinum Need For Speed franchise. Raham’s role at EA was to develop the visual identity and in-game presentation look and feel for games like Need for Speed: Undercover and Need for Speed: SHIFT. From 1997 to 2004, Raham worked with the Canucks broadcast operations team developing stories, motion graphics, visual identity and broadcast design.”

“Raham grew up as a Canucks fan living in Kelowna, BC. His earliest Canucks memory is watching the Canucks play Spartak Moscow in the old Super Series. Mark likes video games, things that go ‘wham!’ and ‘ka-boom’, and has been known to play a loud guitar.”

Mark is going to talk about working with Large Entertainment Brands.

Don’t miss this great event!

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