The Role of Gamification in Design

Designers Responsibility Slide

In November 2012, I had the opportunity to attend the Adobe Max and Design Thinkers Conferences in Toronto. I would highly recommend attending these annual Design Conferences.

Design Thinkers Conference

Design Thinkers Banner

This year speakers for the Design Thinkers Conference, which is put on by RGD Ontario Group included:  Sean Adams & Noreen Morioka, Glenn John Arnowitz, Susan Bradley, David Butler, Nadine Chahine, Tom Eslinger, Justin Ferrell, Francesco Franchi, Bryony Gomez-Palacio, Chris Hacker, Stephen Hart, Julia Hoffmann, Randy J. Hunt, Neil Kellerhouse, Mike Kruzeniski, Jake & Pum Lefebure, Harry Pearce, Andy Pratt, Stefan Sagmeister, Gabor Schreier, Christopher Simmons, Steve Slaunwhite, Kris Sowersby, Lisa Strausfeld, Sophie Thomas, Oscar Tillman & Nicole Muniz, Jason Tselentis.

Topics included: Sustainable Design, Design Approaches, New Technologies, Engaging with New Cultures, Storytelling, Information / Data Design, Intuitive Design Approaches, Dealing with Clients, Best Practices, and many more.

Visit Design Thinkers to register for this year’s conference.

The Adobe MAX Creativity Conference

Adobe MAX The Creativity Conference Banner

I was also invited to speak at the Adobe Max conference to provide insight and tips about Gamification. Gamification as a term has become accepted by non-game design circles, but shunned within the game design community, due to a misconception amongst many clients that you can simply gamify an experience.

Miles Nurse Gamification Presentation Slide 1

I spoke specifically to the notion of integrating design processes vs adoption and application. I firmly believe that the future pioneers in User Experience Design will understand the principles of Human Computer Interaction, Game Design, and designing for lifestyle, inclusively. This will require a new unilateral approach to design: An approach that considers the User Experience hierarchy, while also understanding how traditional System Design is about understanding behaviour vs leveraging game design to change people’s behaviour.

Miles Nurse Gamification Presentation Slide 2

Miles Nurse Gamification Presentation Slide 3

 Check out Upcoming Adobe Max Conferences 

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