Projection Mapping : The Reventon Project

The Reventon Project Still

How do you reveal a car in pitch black? Projection Mapping, that’s how! A Vancouver based company called SR Auto Group, who specialize in luxury living, came up with an exclusive projection mapping event featuring the Lamborghini Reventon. Since they are not a Visual Effects company, they collaborated with Media Merchants, who are also Vancouver based.

This project highlighted the beauty of the car’s design, using real time effects that made this project one-of-a-kind.

We all know how bad we want to be inside a Lamborghini, but to take one and use it as a blank canvas for a visual effects experience is taking it to another level.

This is the future of design.

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