The war of the technology giants is back on. Sony may have just released an iPhone killer for all the amateur and pro photographers who have been looking for a companion to the SLR system. The new Sony QX100 & QX10 are designed to be companions for the poor grade glass and image sensors found in most cell phones. With Google and Apple as the kings of the mobile platform world with their IOS and Android devices, many competitors have been forced to find niches or been completely driven to the verge of extinction. For years Nokia and Blackberry have been trying to find their new niche / unique selling proposition as their market share shrunk. In recent years Nokia were targeting camera users, and over the weekend Nokia were acquired by Microsoft for 5 billion dollars. Many feel this filled two holes within Microsoft. I game them a feature rich phone system to push their windows mobile platform, and will help them fill some leadership roles with Balmer moving on later this year.
Both Microsoft & Apple are platform companies; this means that no matter what the business must support the expansion of windows (Xbox Live, Windows, Window Mobile) and IOS (iPhone, iPad, Mac / OSX.) In the past Microsoft has killed projects such as the courier tablet, because it was too new or radical and therefore required an unproven version of their operating system. Something that could have compromised the fiscal soul of the company. Google’s platform is obviously spearheaded through their Android and internet services, but have been criticized for the lack of integration between their Chrome & Android products. Apple for years has shown to be king of the platforms. The ease of IOS, iTunes, home sharing etc. Everything being simply plug and play.
Courier Tablet image courtesy of Engadget – You can view entire article about the courier tablet here.
As Digital Designers, we must always be on the bleeding edge of the emerging trends and technology that drive our planet. Understanding the possibilities it creates and the people it connects. It is why we love what we do, and why tomorrow will be so exciting.