Do Bugs Need Drugs?

“The Do Bugs Need Drugs? program team had the privilege of collaborating with four VFS grads on the creation of two 15-second television ads which are airing on many networks in BC  and Alberta. While presented with several challenges along the way, the grads worked tirelessly and professionally, consulting with us, until the ads were completed to all of our satisfaction. Our team is very proud to be able to share their creations with the public during our television ad campaign.”

Kim Dreher | Program Coordinator, Do Bugs Need Drugs

During their amazing twelve months at VFS, students are provided the opportunity to give back as they near the midpoint of their year. VFS has had the privilege of working with some amazing local organizations and causes from the past year and we were especially pleased when we had the opportunity to team up with the Do Bugs Need Drugs group out at UBC. Abuse of antibiotics has become a global epidemic and so last year our 24th class of Digital Design stepped up to the challenge of creating an awareness campaign that addressed the issue, without spreading fear of an outbreak. They needed a*Big Idea*….

After many creative sessions the team focused on “Right Remedies & the Cold War.”

 

The concept was a huge hit with the client and they have been running the campaign the past month in Alberta and British Columbia, on buses, subways, and on TV.

Team RGB who were responsible for conceptualizing and delivering this campaign include Digital Design Alumni;

In recent months, especially as we sit in the heart of winter, the discussion around antibiotics is heating up again. After 85 years, antibiotics are growing impotent. So what will medicine, agriculture and everyday life look like if we lose these drugs entirely?
This is a fantastic piece by science writer Maryn McKenna, on what a future without antibiotics could look like.

Imagining the Post-Antibiotics Future

Antibiotic Crisis is another article that discusses the war against antibiotic misuse with facts quoted by the US CDC — Here are a few highlights:

  • The Centers for Disease Control and Prevention recently warned that drug-resistant bacteria kill at least 23,000 people annually in America and cost the U.S. health-care system $20 billion a year.
  • Fully half of human antibiotic use is inappropriate, estimates the CDC
  • Though only 10 percent of adults with sore throats have a bacterial infection, doctors prescribe antibiotics in about 60 percent of sore throat cases.
  • Also I found the quote from almost 70 years ago by Alexander Fleming, who discovered penicillin, eerily prescient. “There is the danger,” he said in his 1945 Nobel Prize acceptance speech, “that the ignorant man may easily underdose himself and by exposing his microbes to nonlethal quantities of the drug make them resistant.”
  • As a result of the cost to develop new antibiotics by pharmaceuticals, there have been no major new antibiotics since 1987

If you are interested in being apart of the discussion there is a seminar planned for this Wednesday January 29th.

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