recap of DD Talks: Engagement and Emotion

On July 30th, VFS Digital Design presented a well-received DD Talks event with the theme of Engagement and Emotion: Interactive Digital Content and Public Multimedia PlatformsJorge R. Canedo Estrada, a DD alumnus and Associate Creative Director & Animator from Giant Ant, spoke first to promote Blend, a festival taking place this October. Jorge mentioned this festival grew from the online community of Wine after Coffee, a Vimeo channel dedicated to celebrating amazing animations. Blend will be a two-day gathering of some of the biggest names in the motion design industry with speakers from BuckGiant AntTendril and an inspiring mix of artists, some yet to be announced. This will be the first time we will see such a collection of art and design talent in Vancouver.

Next to speak was Amahl Hazelton, a producer from Moment Factory. Moment Factory is an industry-leading collection of over 150 multidisciplinary creators who create public multimedia environments around the world that integrate video, lighting, architecture, sound, and special effects to create stunning and memorable experiences. Their projects range from innovative live performances such as Madonna’s Super Bowl halftime show which they had a tight time frame of only eight weeks to produce to iconic permanent installations such as LAX and Vancouver’s own Canada Place Sails Light Show.

Amahl delighted the audience with stories and examples of Moment Factory’s work for Nine Inch Nails, Foresta Lumina, and Royal Caribbean International. Following his presentation, Amahl conducted a lengthy Q&A session where there was no shortage of questions from eager students.

The students were clearly inspired by the speakers. Thanks to Jorge and Amahl!

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