INDUSTRY IQ STUDIO TOUR: TRIBAL DDB

(guest post by J-P Crowe, DD35)

We were finally going to meet DDB! And I had many burning questions deep in my soul. Did you make the interactive Christmas tree for Canadian Tire? What are the salmon facts? And what the heck is going on with Translink?

But there were serious questions as well. One of my close family friends has done public relations for oil companies and tobacco companies, trying to defend people with a bad rap. How do you do that? What is it like in this day and age, when your corner candy shop selling fair trade Camino chocolates has become the neighbourhood McDonalds selling McWraps, and every guy has got to survive?

When we sat down, they were eager to elaborate on the Our Food, Your Questions campaign they did for McDonald’s where they promise to answer any question you have about their food. We also learned about their work for BC Hydro encouraging the public to curb their energy consumption in order to meet the needs of a growing population.

Their physical space is incredibly impressive. With few separating walls, it’s mostly an expanse of desks and computer screens with people dressed in chic business casual clothes. Surrounding this space are windows from ceiling to floor gazing upon the surrounding grey apartment buildings in every direction. Maybe it’s the futurist in me that can’t help but think about each mind behind each window in each of those buildings that designers try to understand and reach. As we headed back down the graffiti stairwell I was reminded that this digital agency is business on the outside and human on the inside.

Reflecting on our class visit to DDB, I was struck by the need to make sure that we approach every client and every project in a positive way, representing their ideas as best we can, no matter what we might personally think of that client’s agenda. After all, we all need to eat – and there’s always an approach that might make the world a little better. Here at VFS, we learn the skills needed to pursue our passion for design, and which will help us to earn our daily bread. But like the designers at DDB we can also work to bring out the human interest angle in every project.

Thank you to DDB for letting us visit and hosting the tour!

 

 

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