Hummingbird Inspires

The latest Audi commercial, Hummingbird, is an inspirational spot promoting the A6 Avant. Created by BBH London and filmed by Oscar-nominated director Daniel Barber at Knucklehead London, the ad conceptually portrays the vehicle’s light-weight construction, agility and performance through the metaphor of a hummingbird. The 3D (done by Tom Bussell) and animation (done by The Mill) are amazing, right down to the naturalistic traffic cones.

Björk Innovates with Biophilia


Whether you’re a Björk fan or not, you can’t deny that she always pushes the boundaries of music and art. Her latest innovation, Biophilia, can be experienced either in its traditional, linear format or as an app for the iPad that allows users to interact with and control the music listening journey.
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Nonprofits and Social Media

In term 3, our students work with nonprofit organizations to create awareness building campaigns. The effective use of social media is always an integral part of their strategies. So, when I recently came across an article by  Craig Newmark, the Founder of Craigslist and, in the Huffington Post about How the Top 50 Nonprofits Do Social Media, I took notice.

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The High Line

The High Line is one of Manhattan’s smartest urban planning projects in recent years — transforming derelict, elevated train tracks into a city oasis. This ‘park in the sky’ has provided much needed public space for New Yorkers. Given it’s popularity (the High Line attracts millions of visitors each year from around the world), I’m astounded how many people still don’t know about it.
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