Working with AmazonFresh

Still from AmazonFresh Motion Graphic piece

I have been reluctant to write this article, simply because I don’t particularly like talking about “my success”. But under threat from our much loved Sholeh Atash, who reminded me the first chance she got that I owed her a story, I have been forced to set aside my quibbles and repay my debts (I still love you Sholeh :P )

I was hired by AmazonFresh as a UX (User Experience) Designer, shortly after graduating. For those who don’t know it, AmazonFresh is a Seattle-based online grocery store. When I joined the team, there was only one designer who had been doing the UX, the UI (User Interface) design, and everything in between, all by herself for over a year, and she was clearly looking to share the increasing workload. What particularly attracted me to this opportunity was that the team was small enough that I could really make a mark fairly quickly. I would have little chance to hide behind a line of more senior colleagues, and would have to hit the ground running. And that’s how I like things to be. Also, given that it was Amazon, everything had to be done today (and doesn’t that sound completely familiar and normal!). So, the time between ideation and fruition was as small as possible. I could join and have my stuff up on the website in a few weeks, live and operational!
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Hot Tomali is a Hot Agency

The entrance to this unpretentious agency is painted a hot, fiery red that definitely makes one do a double take and think “Hot Tomali!!” — exclamation marks and all. The red door blends in so seamlessly with the red walls that, for a few disoriented moments of seeing so much red, one almost expects to be beamed into the offices via a Star Trek transporter.

Inside, however, it’s all cool white walls and work spaces up and down and all around. The founder, Thomas Stringham, looks too young to be President and Creative Director of his own agency but speaks with the experience of one who is and has been for a while. After a quick introduction, he engages our group in a Q&A and highlights the company’s practices and philosophies regarding accounts, client relations, hiring, mentorship, skills, techniques, etc. Having exhausted our supply of questions, he begins the tour of the facilities and, like a true marketer, he begins by showing the perks — a rooftop patio done in hardwood, complete with comfortable outdoor furniture, a barbeque and a stunning view of distant Cypress Mountain. There is an immediate outbreak of oohs and aahs. Much pumped by the emphasis on “outdoor barbeques”, “launch parties”, and “dance floors”, we troop downstairs to trundle through the offices. On the main floor, below the long queue of awards and plaques, on a shelf in the very middle of the room next to the work desks, is a row of chilli pepper powders and sauces. Clearly, there is a love of everything Mexican in this agency. Read More