Just when we think our students can’t possibly get any better at branding, they blow us away yet again! Branding 2 is an elective course that builds upon the core principles taught in the Branding 1. During the course, we cover consumer insights, customer experience, brand architecture, big ideas, brand positioning, and, of course, brand identity.
This time around, the students were asked to select from one of three briefs — brand a contemporary art gallery in Gastown, develop the brand for a Vancouver-based boutique hotel, or create a BC airline brand. There was so much great work that we can only profile a few select examples, so here they are. Oh, and someone call Landor, because we have a truck-load of stellar brand strategists!
Let’s take a look at the art galleries’¦