This summer, I blogged about branding presentations by a group of students who were in their fourth of six terms in Digital Design. Today, I’m excited to share presentations by students in Branding 1, one term earlier in their year at VFS.
What’s a design without an idea? And what’s an idea without the ability to convey it to someone else? That’s why presentations are central to the one-year Digital Design experience. It isn’t enough to design something well – you need to go beyond the aesthetic, to articulate an objective rationale for the decisions you make.
So, throughout their year, Digital Design students present the things they create, experience that becomes increasingly important for students as they barrel towards the program’s culmination at an industry night, presenting their finest work to an audience packed with designers and recruiters. The process begins early.