El Palacio de Hierro is a very important department store in Mexico. It is the luxury retailer for designer brands. For the past 15 years they’ve had an advertising campaign that is very powerful and has been very successful. The campaign, Soy Totalmente Palacio, uses cliches about women, shopping, and life in her favor, generally combining an image with a very strong phrase. The image above reads, “Sight, Smell, Hearing, Touch and Good Taste.”
I believe that even though the Soy Totalmente Palacio campaign has been going on for a really long time, it keeps coming up with fascinating phrases and amazing images and videos.
Here’s are some more examples of the El Palacio de Hierro advertising campaign:
It’s not vanity, it’s self-love.
I decided to become a designer four years ago. When I was about to finish high school, I wasn’t sure what I wanted to do with my life. I was good at math, and I was seriously considering building a career around it. But the kind of jobs I could do as a mathematician weren’t very appealing. I always loved design, but I felt like something was missing in Graphic Design. I needed that satisfaction that solving math problems generated in me. Then I discovered Interactive Design. It’s a fairly new career in Mexico, and I really didn’t know much about it. I did some research and found out what Interactive Design was all about. Design AND coding together in one same place? Count me in! Read More
Dumb Ways To Die is a campaign made for Metro Trains Melbourne in Australia, and I find it amazing for different reasons. What surprised me the most about this campaign is that even though it is a three minute video, you want to see every second of it. I usually get bored when I watch videos that are longer than one minute. I can stand two at the most. But the first time I saw this video I enjoyed every second of it. I don’t know what it was — maybe the perfect combination between a really catchy song and truly adorable characters are what made it so successful.
As motion designers or animators we constantly hear how important it is to include audio in our videos. I believe that around 60% of the emotions you can generate through a motion piece are purely because of the sound and how it compliments the visuals.
Sometimes when I plan a motion piece I try to find the music to get me in the mood for what I am trying to communicate; other times, I first find the music and then use it’s rhythm as a path for motion. But I had never thought about creating motion graphics to describe what sounds make you feel, until I saw Resonance.