Digital Design Class 22 were a very playful group to teach Packaging to, and this is reflected in the funky, quirky assortment of works they produced in my class. Colour, boldness and vibrancy was a consistent theme for them, whether the packages they designed were for whimsical children’s fashions and games, for sophisticated beer bottles and carriers, or for elegant tea boxes and distinctive juice bottles. There is a lot of character reflected in each of these designs, which were created in a way appropriate to the potential buyer and user of the product. Each design evokes a very distinct personality.
The theme for this packaging course was a bevy of yummy designs for things consumable (in moderation) and things playful.
This being my first class teaching Packaging at VFS, I thought I would give the students a bit of freedom in choosing what they would like to package. There was a range of product, from sophisticated clothing store point of sale bag, box and tag designs, to high end chocolates, tantalizing teas and quirky beer bottles and carriers. It was interesting to see each student’s personality reflected in what they chose to package and in the end result. Target market was well considered, as was shelf presence (where applicable) and impact.