SLAM : Whoa! Nellie

Slide for Dgital Design Slam Juy 20 2012

Today, the Summer Intensive students joined with the rest of Digital Design students and Foundation students to participate in SLAM, a regular event at VFS that places students into teams to compete against each other by creating a campaign for an actual client. This time the client is Vancouver Bike Shop Whoa! Nellie.

Slide describing the Target Audience
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Digital Design Summer Intensive : The Superhero Branding Element

Moustache Man

Day 3 of the Digital Design Summer Intensive started with a tutorial in Photoshop, lead by Senior Instructor Myron Campbell, with help by Teaching Assitant Thomas McKeen. After a brief but comprehensive introduction to the interface, including a rundown of some of the critical tools that would be needed for the excercise, as well as some handy tips for working with a smoother flow (e.g., good keyboard shortcuts for managing your workspace and quick toggling between tools), Myron guided the students in the next phase of their project (Branding a Superhero), which was creating a background using Masking and Blending techniques. Later, the results would be used in the After Effects workshop as backgrounds for their Superhero Motion piece, where they would demonstrate their character’s special pose and super power, as is shown above with the awesome Mustache Man.
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Digital Design Summer Intensive : To know the Brand, become the Brand

Green Screen Superhero Pose 01

The Digital Design Summer Intensive continued today with students getting guidance and direction from Digital Design’s Digital Media Specialist Danny Chan and Senior Instructor Kyle Norby for video shooting their superhero/villain poses against a Green Screen. Danny Started off with some basic information about Green Screen techniques and technology, and made recommendations for clothing colour, set lighting, and camera framing. He also included some good tips, such as the virtues of using Video cameras over SLR cameras for shooting Green Screen.

Danny Chan gives student's guidance and advice on shooting Green Screen

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Digital Design Summer Intensive : Branding A Superhero

VFS Summer Intensives Banner

The VFS Digital Design Summer Intensive is happening all this week (July 16 – July 20) and it’s off to a good start. The focus is Motion Design, and the exercise is branding yourself as a superhero. The first day started with Digital Design Instructors Myron Campbell, Kyle Norby and Student Mentor Monica Martinez giving a primer on Branding, and then getting the students to imagine themselves as either a superhero or supervillain.

Superhero Emblems Drafts

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Hasan Habib’s VFS Grad Project Used for Husaini Blood Bank’s New Identity

Hasan Habib

Congratulations to VFS Digital Design grad, Hasan Habib, who is proud to announce that his Graduate Project (as well as the Motion Graphic piece) has been used by Husaini Blood Bank for their new Identity!

Hasan told us all about his Creative Process for the project:

“For my Graduation Project, I decided to create a 360 campaign for Husaini Blood Bank, one of the largest blood banks in Pakistan. I pursued this project because I believe that Husaini Blood Bank has an opportunity to be a more powerful brand through a new identity.”

Banner for Husaini Blood Bank

“Working for a real client for my Graduation Project, was a great experience. It allowed me to perform as if I were already working in the industry. I loved the hands-on experience of interacting with the client, conducting surveys and interviews, performing market research, and several swot analyses. I put this campaign together with the help and direction of my mentor Ben Garfinkel, without whom the project would not have reached its maximum potential.”

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