Digital Design in Mexico Part 2: Meeting the Mexico City Design Community

I was in Mexico City recently for a whirlwind trip that included speaking engagements, meetings with technology companies, ad agencies, and interactive firms, a visit at Universidad Anáhuac, and a VFS Digital Design Open House.

Yesterday, I shared five video interviews with a few incredibly talented Mexican Digital Design graduates. Today, begins the account of my trip to Mexico City.

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Digital Design in Mexico Part 1: Video Profiles

I was in Mexico City recently for a whirlwind trip that included speaking engagements, meetings with technology companies, ad agencies, and interactive firms, a visit at Universidad Anáhuac, and a VFS Digital Design Open House.

There’s a profound connection between the one-year Digital Design program and the design community in Mexico. Many talented Mexican designers have journeyed to Vancouver and ultimately gone on to design careers around the world, and we had the chance recently to sit down with a few of them and hear about their experiences.

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Google UX Expert Joins Digital Design Advisory Board

We’re extremely happy to announce today that Peter Jin Hong, Google’s User Experience Designer in Search Engineering and Mobile, has joined the Digital Design program’s advisory board!

As part of his work in innovation and research in Mountain View, Peter focuses on conceptualizing and rapid prototyping next-generation applications. His past roles include Group Creative Director at the world-leading interactive agency Blast Radius and National Creative Director at Tribal DDB Canada. He’s also a graduate of the program (from way back in 1996) which gives him firsthand insight into the VFS experience.

Select industry professionals from around the world are invited to join VFS’s advisory boards. As lifelines to the industry, members provide the next generation of designers with a vital link to the professional world through guest lectures, project mentorship, portfolio advising, and potential internship and employment opportunities.

“There have been many good mentors in my life,” he says. “Mentoring in turn, and seeing people realize their potential, is both a privilege and source of joy for me. The successes I’ve been a part of really come down to people, their stories, and inspiring collaborations – much of that started at VFS for me.”

His empathetic approach to humanistic design greatly enhances our curriculum as we continually strive to keep pace with our evolving industry. Peter is a true user experience expert and a role model for what our graduates can accomplish.

Amber Bezahler is the New Head of VFS Digital Design

Vancouver Film School is pleased to welcome the new Head of the Digital Design program, Amber Bezahler.

A long-time Advisory Board Member for Digital Design, Amber was most recently the Managing Director of the award-winning agency Tribal DDB Vancouver and has also served as Vice-President, Experience Design at Blast Radius — an interactive agency founded by four VFS graduates. Her relationship with VFS goes all the way back to the Digital Design program’s formative years.

A New York native and founder of a successful advertising agency, Amber brings over 17 years of experience in digital brand strategy, experience design, interactive and mobile advertising, and social network and community design. She has worked with clients such as BMW, Electronic Arts, Nike, and Microsoft.

‘This role offers me a unique opportunity to help prepare students to not simply succeed, but thrive, in the blistering pace of our industry, by helping them become multi-dimensional problem solvers,’ says Amber.

‘I am also extremely proud to work with such a talented team of faculty and instructors, who all come from industry, to ensure the continuing evolution of this world-class program and grow its international appeal and industry relevance.’

Welcome aboard, Amber!

Click here to learn more about VFS’s one-year Digital Design program.

The Secret to an Effective Design Portfolio

In design, the portfolio is your trump card. Whether you’ve studied for twelve months or twelve years, the contents of your portfolio reveal what you bring to the table as a professional creative.

Why is that? Why does something as simple as a portfolio hold so much power?

Imagine a recent graduate shows you a still life painting as part of his or her portfolio. It’s a very well-rendered version of that old classic, the bowl of fruit on a rustic kitchen table. What does this tell you? It tells you that the person went to art school. It tells you they’re competent. And it tells you they’re probably very boring.

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