When VFS Instructor Maria Kennedy assigned us our project for Branding 01 (Term 03), I immediately started creating ideas and producing images in my mind. The brief was to create a Food Truck that would be placed in Victoria Square (West Hastings & Cambie) targeted at VFS students and workers from around the area. I knew I wanted to create something unique — something that couldn’t be found anywhere else in Vancouver.
Being from Portugal gave me a lot of inspiration, because European culture (especially Mediterranean) is already distinct. And when it comes to food, the Southern Countries have a really rich cuisine. So I realized that if I did something related to Portugal, it would definitely be unique.