Digital Design Talks : Futurists — Plus, The 45 Hour SLAM Brief!

Digital Design Talks : Futurists Poster

On Wednesday March 22nd, 2013, Digital Design presented another in its series of guest speaker presentations: Digital Design Talks. The theme for this edition of Digital Design Talks was Futurists. The featured speakers were Erian Trotland and Bill Mainguy.

Storytelling Slide

First up was Digital Design Grad (19th graduating class) and VFX Artist at Gloo Studios Inc., Erian Trotland, who spoke about the central importance of Storytelling and about getting inspiration from unlikely places. As an example, he showed a sheet of his doodles done during a brainstorm, and pointed out that what may look like chaos to someone else is actually an idiosyncratic communication system for developing your own creative ideas. He recommends cultivating these idiosyncratic systems for stimulating your own creative ideas.
Read More

My Internship with Tribal DDB Toronto

Digital Design Grad Daniel Wiseman

After graduating from VFS Digital Design last May and spending the summer in Israel, I moved to Toronto to begin my career as an Interactive Designer. In late November, I began a four-month internship with Tribal DDB Toronto as an Information Architect Intern.

The first thing I learned from this experience is that, while in school I was able to play many different roles—communication designer, information architect, strategist, front-end developer—in an agency like Tribal DDB, every member of the team has a unique role. And while there is overlap, collaboration between people with different areas of expertise and perspectives—designers, developers, IAs, strategists, copywriters—plays a huge part in making great digital experiences.

Read More

Working with AmazonFresh

Still from AmazonFresh Motion Graphic piece

I have been reluctant to write this article, simply because I don’t particularly like talking about “my success”. But under threat from our much loved Sholeh Atash, who reminded me the first chance she got that I owed her a story, I have been forced to set aside my quibbles and repay my debts (I still love you Sholeh :P )

I was hired by AmazonFresh as a UX (User Experience) Designer, shortly after graduating. For those who don’t know it, AmazonFresh is a Seattle-based online grocery store. When I joined the team, there was only one designer who had been doing the UX, the UI (User Interface) design, and everything in between, all by herself for over a year, and she was clearly looking to share the increasing workload. What particularly attracted me to this opportunity was that the team was small enough that I could really make a mark fairly quickly. I would have little chance to hide behind a line of more senior colleagues, and would have to hit the ground running. And that’s how I like things to be. Also, given that it was Amazon, everything had to be done today (and doesn’t that sound completely familiar and normal!). So, the time between ideation and fruition was as small as possible. I could join and have my stuff up on the website in a few weeks, live and operational!
Read More

Designing the Dream

Photo of Owen Chen

The story begins exactly one year ago, I had just graduated from my four year graphic design program and had been jobless for months. As typical as Asian parents can be, my parents were worried and asked everyday if I had applied anywhere for work.

At the time, I had no notion of what I wanted to do. But I knew I didn’t want to do print design, as it is slowly fading away. Advertising did not interest me either, as I don’t see it producing any true value.

That’s when I discovered the Digital Design program at VFS. At the time, I thought the combination of traditional design and motion graphics could produce very interesting results and unique design solutions.
Read More

Digital Design Graduate Success Stories : Tim Chen

Tim Chen

Tim Chen has had a very interesting career trajectory, which since he first came to VFS with an Electrical Engineering degree from the U of Calgary and graduated from Digital Design (then called Interactive Media) back in 2004, has led him to Blast Radius, to one of the top 10 MBA Programs in the USA (Businessweek rated) (University of Michigan Stephen M Ross School of Business) to round out his skill set with Business Administration, to interning for a year with Microsoft Advertising Business Group, where since 2010 he has been working full time. Oomph spoke with him recently about his journey:

Oomph : You first graduated with a degree in Electrical Engineering, can you tell us why you first came to study design at VFS ?

Tim Chen : Believe it or not, I moved to Vancouver after college because I read amazing stories about Blast Radius and really wanted to join the company. I decided that moving to Vancouver and attending VFS to study Design was what I needed to do. The skills I learned and the network I built at VFS helped me achieve my goal — I  became part of the amazing design team at Blast Radius. I’ll never forget how as an Interface Development Lead, I worked closely with such a talented Art Director & Creative Director, to deliver Nike Flight Club, an exclusive invitation-only e-commerce channel for Nike Jordan.

Read More