With the quality of TV picture and sports broadcasts what they are, it can be hard for the average person to justify spending the price of a ticket to attend a Canuck’s game. Picture quality is perfect and broadcast teams bring you views and angles and replays that you can’t possibly get at a game. What you can get at a game, however, is a fan experience that is meticulously and tirelessly being perfected by Mark Raham (Director, Creative Services) and his team at Rogers Arena. From the moment you walk up to the arena to the moment you leave, you are treated to a sensory carnival, itself worth the price of admission.
I went on a tour with Digital Design staff and students from the 25th class and witnessed a thorough walkthrough of Mark’s fan experience, as well as a behind-the-scenes look at how that experience is in a constant state of evolution.
Digital Design students went out for a visit with the Creative Director of the Vancouver Canucks, Mark Raham, last Friday (Feb 15). The tour and demonstration were fantastic — Mark was incredibly generous with his time. It started out by the statue of Roger Neilson, who was head coach of the Canucks in the early 1980s, and who is credited with a number of innovations in the game, as well as being deemed responsible for the tradition of Towel Power, which started at the 1982 Canucks versus Blackhawks playoff series. Mark tells us that since the statue was erected in 2011, fans have chosen the area as a gathering spot before the games. It’s from this spot that his “layered experiences“ design really begins, with lights on the columns and an ambient soundscape meant to stir up the feeling of being at the game.
After graduating from VFS Digital Design last May and spending the summer in Israel, I moved to Toronto to begin my career as an Interactive Designer. In late November, I began a four-month internship with Tribal DDB Toronto as an Information Architect Intern.
The first thing I learned from this experience is that, while in school I was able to play many different roles—communication designer, information architect, strategist, front-end developer—in an agency like Tribal DDB, every member of the team has a unique role. And while there is overlap, collaboration between people with different areas of expertise and perspectives—designers, developers, IAs, strategists, copywriters—plays a huge part in making great digital experiences.
In November 2012, I had the opportunity to attend the Adobe Max and Design Thinkers Conferences in Toronto. I would highly recommend attending these annual Design Conferences.
Design Thinkers Conference
This year speakers for the Design Thinkers Conference, which is put on by RGD Ontario Group included: Sean Adams & Noreen Morioka, Glenn John Arnowitz, Susan Bradley, David Butler, Nadine Chahine, Tom Eslinger, Justin Ferrell, Francesco Franchi, Bryony Gomez-Palacio, Chris Hacker, Stephen Hart, Julia Hoffmann, Randy J. Hunt, Neil Kellerhouse, Mike Kruzeniski, Jake & Pum Lefebure, Harry Pearce, Andy Pratt, Stefan Sagmeister, Gabor Schreier, Christopher Simmons, Steve Slaunwhite, Kris Sowersby, Lisa Strausfeld, Sophie Thomas, Oscar Tillman & Nicole Muniz, Jason Tselentis.
Topics included: Sustainable Design, Design Approaches, New Technologies, Engaging with New Cultures, Storytelling, Information / Data Design, Intuitive Design Approaches, Dealing with Clients, Best Practices, and many more.
Visit Design Thinkers to register for this year’s conference.