As part of his work in innovation and research in Mountain View, Peter focuses on conceptualizing and rapid prototyping next-generation applications. His past roles include Group Creative Director at the world-leading interactive agency Blast Radius and National Creative Director at Tribal DDB Canada. He’s also a graduate of the program (from way back in 1996) which gives him firsthand insight into the VFS experience.
Select industry professionals from around the world are invited to join VFS’s advisory boards. As lifelines to the industry, members provide the next generation of designers with a vital link to the professional world through guest lectures, project mentorship, portfolio advising, and potential internship and employment opportunities.
“There have been many good mentors in my life,” he says. “Mentoring in turn, and seeing people realize their potential, is both a privilege and source of joy for me. The successes I’ve been a part of really come down to people, their stories, and inspiring collaborations – much of that started at VFS for me.”
His empathetic approach to humanistic design greatly enhances our curriculum as we continually strive to keep pace with our evolving industry. Peter is a true user experience expert and a role model for what our graduates can accomplish.