Digital Design Students Experience Agency Life

In the Digital Design program, we have a keen focus on preparing our students for professional careers. As part of this commitment to ensuring our students are industry ready, they take a series of Industry & Career Preparation courses throughout the year. Each term focuses on building different skills that, by the end of the year, combine to form a well-rounded business and design-minded professional.

Term 3 is focused on imparting information about career options. One of the best way to do this is to expose students to different agency environments. This time around, the students met with four award-winning agencies — Blast Radius, Go 2 Productions, Karo and Engine Digital.

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The Family Tree

Recent Digital Design graduate, Michael Meng, emailed me today to share an interesting infographic he came across online — The Ad Agency Bloodline.

Created by the Barbarian Group for the folks at creative talent recruitment agency, Vitamin T, this graphic visualizes the launches, mergers and acquisitions, since the 1800′s, of the big ad agency players. In our Industry & Career Preparation course, we often discuss the history and evolution of the advertising industry, so Michael thought this data visualization would be a great educational tool. Thank you, Michael! And thank you, Vitamin T!