Working with AmazonFresh

Still from AmazonFresh Motion Graphic piece

I have been reluctant to write this article, simply because I don’t particularly like talking about “my success”. But under threat from our much loved Sholeh Atash, who reminded me the first chance she got that I owed her a story, I have been forced to set aside my quibbles and repay my debts (I still love you Sholeh :P )

I was hired by AmazonFresh as a UX (User Experience) Designer, shortly after graduating. For those who don’t know it, AmazonFresh is a Seattle-based online grocery store. When I joined the team, there was only one designer who had been doing the UX, the UI (User Interface) design, and everything in between, all by herself for over a year, and she was clearly looking to share the increasing workload. What particularly attracted me to this opportunity was that the team was small enough that I could really make a mark fairly quickly. I would have little chance to hide behind a line of more senior colleagues, and would have to hit the ground running. And that’s how I like things to be. Also, given that it was Amazon, everything had to be done today (and doesn’t that sound completely familiar and normal!). So, the time between ideation and fruition was as small as possible. I could join and have my stuff up on the website in a few weeks, live and operational!
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