The war of the technology giants is back on. Sony may have just released an iPhone killer for all the amateur and pro photographers who have been looking for a companion to the SLR system. The new Sony QX100 & QX10 are designed to be companions for the poor grade glass and image sensors found in most cell phones. With Google and Apple as the kings of the mobile platform world with their IOS and Android devices, many competitors have been forced to find niches or been completely driven to the verge of extinction. For years Nokia and Blackberry have been trying to find their new niche / unique selling proposition as their market share shrunk. In recent years Nokia were targeting camera users, and over the weekend Nokia were acquired by Microsoft for 5 billion dollars. Many feel this filled two holes within Microsoft. I game them a feature rich phone system to push their windows mobile platform, and will help them fill some leadership roles with Balmer moving on later this year.