Big Ideas makes a Big Impact : Part 2

Peak Oil Team

VFS Digital Design’s Big Ideas course gives students the opportunity to utilize their well-honed skills while working closely with local non-profit organizations to give back to communities in need. Big Ideas gives our students exposure to real clients, so as to apply innovative solutions, meant to be easily implemented, to their challenging problems. It provides them with the chance to create designs that effect real change in the world. Over an intense two-month period, students in teams fervently work to create awareness campaigns, branding concepts, and inspirational motion pieces.

The creative process for this term’s Big Ideas course was mentored by industry veterans Tiffany Hamilton (Director at Arista Investment Group Inc.) and Gagan Diesh (Creative Director at DesignStamp). The clients were the Strachan Hartley Legacy Foundation & the Vancouver Peak Oil Organization.

In this post, we look at the brief for Vancouver Peak Oil Organization — in Part 1, we looked at the Strachan Hartley Legacy Foundation (SHLFbrief.

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Big Ideas makes a Big Impact : Part 1

SHLF team

VFS Digital Design’s Big Ideas course gives students the opportunity to utilize their well-honed skills while working closely with local non-profit organizations to give back to communities in need. Big Ideas gives our students exposure to real clients, so as to apply innovative solutions, meant to be easily implemented, to their challenging problems. It provides them with the chance to create designs that effect real change in the world. Over an intense two-month period, students in teams fervently work to create awareness campaigns, branding concepts, and inspirational motion pieces.

The creative process for this term’s Big Ideas course was mentored by industry veterans Tiffany Hamilton (Director at Arista Investment Group Inc.) and Gagan Diesh (Creative Director at DesignStamp). The clients were the Strachan Hartley Legacy Foundation & the Vancouver Peak Oil Organization.

In this post, we look at the Strachan Hartley Legacy Foundation (SHLF) brief — in Part 2, we’ll look at the brief for Vancouver Peak Oil Organization.

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Blast Radius co-founder & VFS alumnus Gary Stuart talks about his inspiration

Gary Stuart co-founder of Blast Radius

VFS alumnus, Gary Stuart, co-founder of Blast Radius, recently met with us to talk about his time here at VFS Digital Design (back when it was called New Media).

He tells us, “I really enjoyed my time with the program. Not just because of the tools, the instruction and the subject matter, but because of the people I was in class with. Everyone was hungry. Everyone was passionate. It was not just an opportunity to create — it was an opportunity to collaborate.”

He also lets us in on what inspired him and fellow VFS students, Francis ChanLee Feldman and Gurval Caer to found the Vancouver agency, and just where the name Blast Radius came from.

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Eight Weeks to Impact : Digital Strategies That Align With Growth Opportunities

At the halfway point of their studies, students are given a taste of what it takes to be an effective designer in the ‘real world.’ In the What’s the Big Idea — Clients & Collaboration class, students explore and are challenged to create digital strategies that align with their own growth opportunities, while still meeting the core needs of the client. This becomes a test of, not only their conceptual abilities, but their ability to execute a precise strategy on an aggressive timeline.

Big Ideas are the core of the course, but understanding how to execute a well managed concept, while always considering the underlaying pragmatic needs of the client, is key to creating success. Students define strategies and ideas in the ‘What’s the Big Idea’ lessons, but the course is also supported by a project management class, where students are introduced to management of projects using online tools and agile development philosophies. The two courses work symphonically together to enable students to create and realize their designs.

Last term, we partnered with three non-profit organizations: ASEM (Association for the Children of Mozambique), Ride 2 Survive and Brainstreams.

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