Playful Packaging

This being my first class teaching Packaging at VFS, I thought I would give the students a bit of freedom in choosing what they would like to package. There was a range of product, from sophisticated clothing store point of sale bag, box and tag designs, to high end chocolates, tantalizing teas and quirky beer bottles and carriers. It was interesting to see each student’s personality reflected in what they chose to package and in the end result. Target market was well considered, as was shelf presence (where applicable) and impact.

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