Push The Holiday Button: Gary Sylvester (NOISE Digital) PlayStation Campaign

The PlayStation Holiday Button

Digital Design grad Gary Sylvester has been having a great time working at NOISE Digital. They recently launched a Playstation Canada holiday promotion called The Holiday Button.

Gary was pretty excited about it, especially since he developed the concept and did all the design work for it. In just 24 hours after launching on November 1st 2012, they saw some pretty insane engagement:

Clicks:  5,500,000
Unique Visitors: 1,419
Bounce Rate: 12%
Time on Site: 00:20:34 !!!

That’s pretty impressive considering there was no media driving traffic other than an ad in Cineplex Magazine and a single Facebook post.
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