Pfff… I Could Do That : The Verbal Street Saga

In the winter of 2008 I was browsing the web at work in a store with a co-worker/friend. The store was a modern, trendy carrier of over-priced  home furnishings, with computer kiosks at which we could sit down with clients to redesign their rooms. These computer kiosks faced out toward the public at all times. We wanted a stylish desktop wallpaper to replace the boring Windows default. After a bit of browsing, we came across a vector graphic of a city-scape with flourishes and paint splatters. My co-worker, Ryan, made a comment, something along the lines of how cool the graphic would look on a shirt.

Pfff… I could do that, I said.

What followed, after some back and fourth, was we agreed to start a t-shirt company. However, the truth of the matter was, I really didn’t know if I could do that. I had reasonable confidence in my abilities, but I’d never taken on a project of that scope. We had some idea about what we needed. Here are some lessons learned:

  1. A Brand
  2. A Web Site
  3. Merchandise
  4. Customers

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