Daito Manabe : Nike Music Shoe

Nike Music Shoe is an ad that was made for Nike when they launched Nike Free Run+. The video below shows what Nike Japan used to advertise Nike’s new line of shoes, where flexibility was their main focus. I find it ingenious how they came up with an ad that perfectly demonstrates that particular feature of the shoes by creating music from the various ways to bend the sole.

This is a collaborative work done by Tomoaki Yanagisawa and Daito Manabe along with the artists that performed, Hifana. Although this ad is already famous and slightly dated, I was actually lead to this work because I follow the work of Daito Manabe, who can be spotted in the video sitting in front of his laptop, as the sound programmer.
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