Push The Holiday Button: Gary Sylvester (NOISE Digital) PlayStation Campaign

The PlayStation Holiday Button

Digital Design grad Gary Sylvester has been having a great time working at NOISE Digital. They recently launched a Playstation Canada holiday promotion called The Holiday Button.

Gary was pretty excited about it, especially since he developed the concept and did all the design work for it. In just 24 hours after launching on November 1st 2012, they saw some pretty insane engagement:

Clicks:  5,500,000
Unique Visitors: 1,419
Bounce Rate: 12%
Time on Site: 00:20:34 !!!

That’s pretty impressive considering there was no media driving traffic other than an ad in Cineplex Magazine and a single Facebook post.
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DIGITAL DESIGN TALKS — Digital Chefs: Somin Heo, Gary Sylvester & Karen Whistler

The Theme of Digital Design Talks this time is Digital Chefs, since all of our speakers are going to talk about food and design! Two interesting subjects that we all love.

 Somin Heo: Our first speaker is one of our current VFS students in Digital Design. She turned our heads when she presented her branding project at the end of term 3. Somin is presenting A Healthy Design, which is an Identity and Branding package for a mobile food truck. With a background in Fashion Design, Somin has consistently showcased her talent and strength in design, since the beginning of her journey here at VFS Digital Design. We’re really looking forward to her presentation!


 Gary Sylvester: Our second speaker of the night is a Digital Design Alumnus. Gary is an Interactive and Branding Designer with a passion for food! He’s working as an Intermediate Designer at Noise Digital and Media Planet. He’s going to present The Sandwich Lovers, which is a multi- platform experience for people who love sandwiches. It seeks to create a unique community of people who share a passion for making and sharing delicious sandwiches and their recipes. Users will have a unified place to engage with like-minded people in a sandwich-only conversation. The best of the site content during a year will be published in both a interactive iPad and print magazine.


Karen Whistler: Our last speaker grew up in the Seattle area and attended Seattle Pacific University, double majoring in Visual Communication and Studio Arts. Early in her career, Karen worked on a wide spectrum of print and web design that included publications, advertising, brand strategy and development as well as marketing for a large digital agency. A few major clients included Expedia, Microsoft and T-Mobile. Karen recently completed her MA in Design from Emily Carr University of Art + Design, graduating top of her class as the valedictorian. During her Masters, she incorporated systems thinking into information, experience and interaction design. Her Masters’ thesis project used participatory design research practices to create a system for parents and children to collaborate with, making dinner together on busy weeknights. Currently, she is an Instructor at VFS and is working as a freelance designer for clients in Vancouver and Seattle.

Digital Design Talks is happening Wednesday, May 16th at 4:40pm in the Main Theatre at 420 Homer Street. Looking forward to seeing lots of designers there!