A press release was sent out last Monday (February 25, 2013) from Storypanda, announcing a partnership with VFS. As anyone who attended the recent Digital Design Talks Childish Charms would know, there is a long standing association between the program and the interactive storytelling company by way of StoryPanda’s Art Director and Digital Design grad Simon Vieira. Now we can add two more Digital Design grads to their team: Amrit Pal Singh and Hasan Habib. The two graduates from Digital Design’s 21st class have worked together on producing two books for Storypanda that reimagine classic tales. The first of these, Wallers Wild West has just been released for the iPad and is available at the App Store.
Congratulations to VFS Digital Design grad, Hasan Habib, who is proud to announce that his Graduate Project (as well as the Motion Graphic piece) has been used by Husaini Blood Bank for their new Identity!
Hasan told us all about his Creative Process for the project:
“For my Graduation Project, I decided to create a 360 campaign for Husaini Blood Bank, one of the largest blood banks in Pakistan. I pursued this project because I believe that Husaini Blood Bank has an opportunity to be a more powerful brand through a new identity.”
“Working for a real client for my Graduation Project, was a great experience. It allowed me to perform as if I were already working in the industry. I loved the hands-on experience of interacting with the client, conducting surveys and interviews, performing market research, and several swot analyses. I put this campaign together with the help and direction of my mentor Ben Garfinkel, without whom the project would not have reached its maximum potential.”
The sketch is an exploration, a draft, an experiment — but it can also provide rare insight into the artist. Even doodles show a creative process in progress, hints of a potential direction, a future realization. It’s what happens when the artist feels free to simply express themselves. Through this freedom of expression, unexpected things can be discovered by the artist. And when we’re able to look over their shoulder, sometimes we get to discover it too – and be inspired to do the same!
This is the 3rd in our Inside the Sketchbook series; this time featuring Hasan Habib.