Jody Xiong : Green Pedestrian Crossing

Greener Pedestrian Crossing - 1

Green Pedestrian Crossing is a unique installation by Jody XiongCreative Director of DDB China. Their client, CEPF (China Environmental Protection Foundation), requested an outdoor street advertisement that would encourage Chinese citizens to engage in environmental friendliness.

So what did Jody do?

Greener Pedestrian Crossing - 2
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