recap of DD Talks: Engagement and Emotion

On July 30th, VFS Digital Design presented a well-received DD Talks event with the theme of Engagement and Emotion: Interactive Digital Content and Public Multimedia PlatformsJorge R. Canedo Estrada, a DD alumnus and Associate Creative Director & Animator from Giant Ant, spoke first to promote Blend, a festival taking place this October. Jorge mentioned this festival grew from the online community of Wine after Coffee, a Vimeo channel dedicated to celebrating amazing animations. Blend will be a two-day gathering of some of the biggest names in the motion design industry with speakers from BuckGiant AntTendril and an inspiring mix of artists, some yet to be announced. This will be the first time we will see such a collection of art and design talent in Vancouver.

Next to speak was Amahl Hazelton, a producer from Moment Factory. Moment Factory is an industry-leading collection of over 150 multidisciplinary creators who create public multimedia environments around the world that integrate video, lighting, architecture, sound, and special effects to create stunning and memorable experiences. Their projects range from innovative live performances such as Madonna’s Super Bowl halftime show which they had a tight time frame of only eight weeks to produce to iconic permanent installations such as LAX and Vancouver’s own Canada Place Sails Light Show.

Amahl delighted the audience with stories and examples of Moment Factory’s work for Nine Inch Nails, Foresta Lumina, and Royal Caribbean International. Following his presentation, Amahl conducted a lengthy Q&A session where there was no shortage of questions from eager students.

The students were clearly inspired by the speakers. Thanks to Jorge and Amahl!

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Vancouver Creative Jam

Congratulations to Digital Design alumni, Scott Strathern and Jorge R. Canedo Estrada, who were part of the winning teams for the visual design and motion design categories respectively at last week’s Vancouver Creative Jam. The teams had three hours to create a visual design or an animation to fit the provided theme of “Be yourself, everyone else is already taken” by Oscar Wilde.

Motion Design : To Achieve Your Goal, Every Step Counts

We recently had our first Motion Design Showcase, and it was very cool to see so many creative motion graphic works from different classes. I decided I would present my own work here on OOMPH. Although, I’m not sure what I should talk about. Ha Ha. But I will try.

I have a background in Graphic Design, but Motion Design is kind of new to me. I’ve never used After Effects a lot before I came to VFS Digital Design — just for keying the green screen and interface knowledge.

Our Term 1 Motion Project was to create a 20-45 second Motion Graphic Video with a story and some graphic animations. When I first got the brief, I struggled with it a lot — for two reasons: First of all, deciding on a story was hard for me; And secondly, I was unsure about what I could do with my limited After Effects knowledge.

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Digital Design Talks ‘Chops’ with J.R. Canest and Peter Gikandi

VFS Digital Design Talks Chops

The Digital Design Talks lecture series is changing it up this week. We have two heavy-hitters on the roster instead of the usual three. This will allow them both to dive a bit deeper into their presentations. The theme is ‘Chops’ and the bodies of work that our speakers have created proves unequivocally that they  have them.

Peter Gikandi, an environment and character artist working at Big Park Studios is returning for an encore presentation. He blew the students away a year ago when he did a live, improvised character-design tutorial. He had the audience shout out suggestions as he created a character from scratch, allowing their ideas to be his inspiration and walking us through  his approach to creating unique and memorable characters, impressing everyone with his technical prowess and showing everyone a few new tricks along the way. What will the results be this time? You’ll have to attend the presentation to find out!

J.R. Canest (Jorge R. Canedo Estrada) came to VFS as one of the VFS Youtube Scholarship winners. Crazy Enough (his title sequence project) started winning awards while Jorge was still a student (including being a finalist in the Adobe Design Achievement Awards) and  and has been featured on numerous Motion Design blogs. After graduating in 2009 he moved to LA to work at Buck in LA where the praise for his work continued on projects that he did for  Google Talk and the acclaimed documentary Waiting for Superman. We’re thrilled to have him back in Vancouver where he is now working at Giant Ant.

The event takes place on Wednesday March 14th, starting at 4:30pm in the Main Theatre at the 420 Homer Street Campus of VFS. Although it is part of the Digital Design curriculum it is open to the public. If you are interested in attending please send an RSVP to