The first ever Digital Design 45hr SLAM came to a close on Friday, March 22nd, 2013 with presentations by the seven teams, which was followed by judging and the presentation of awards. The judges were Digital Design Head Of Department, Miles Nurse, Senior Instructor Kyle Norby, Teaching Assistant Thomas McKeen, and as a special guest judge: Digital Design alumnus and Futurebrand designer, Luis Francisco Baroni Coutinho. When it came time to pick winners, however, the judges found it very difficult to choose among the teams, given that the quality of both their work and presentations were so exceptional.
Everyone involved — the judges and the participants — agreed that this was an amazing SLAM, and the best format to use for it going forward.
HOD Miles Nurse was quite impressed and has this to say about the event: “Students today are faced with a rapidly expanding red ocean, where finding blue ocean strategies and opportunities is becoming increasingly difficult. Creating a malleable design process is key to being successful in today’s digital enterprises. Students must ideate, refine, design, pivot and deploy projects in a very short period under tight design constraints. The Digital Design SLAM provides students with the opportunity to innovate processes and identify their strengths, while embracing the mantra of Fail Fast.”
“Our first 45hr SLAM was a huge success, where students displayed a fabulous amount of integrated thinking, while creating beautiful identities, interactive and motion design projects. But most importantly, they collaborated, pollinated, and strengthened their bonds as digital designers.”
Here are the Award (designed by Digital Media Specialist Danny Chan) winners for the first-ever 45hr SLAM :