TED brings together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives in less than 18 minutes. Created in the spirit of TED’s mission, ‘ideas worth spreading,’ the TEDx program gives communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences that are coordinated independently at the local level. TEDx Vancouver, in its third year, took place this past weekend at the Chan Centre. Digital Design students, Amie Bennett and Juan Martinezguerra were fortunate enough to create many of the conference materials — from motion graphics speaker intros to origami name tags.
In mid-July, the TEDx Vancouver organizers presented a brief to our Digital Design students, who were about to embark on their graduate projects. TEDx was seeking proposals to enhance the 2011 conference experience for attendees and followers. The brief began with a quote from Carl Sagan — “Somewhere, something incredible is waiting to be known.’ This beautifully summarized the concept for this year’s TEDx Vancouver event— The Frontier — a topic reflecting our unrelenting effort to push all boundaries. Other topics related to this year’s concept were Exploration, Expansion and Reciprocity.
Amie and Juan accepted the challenge and embarked on a 4-month creative mission that involved extensive collaboration with the TEDx Vancouver volunteer team, which included industry professionals from companies such as Electronic Arts, Blast Radius/Academy and FCV Technologies, among others. It was an immersive learning opportunity, working with a fabulous real-world client for their graduate projects, that culminated in a series of deliverables that added dimension and vibrancy to the conference.